Make Money by Selling Stuff: Market Validation
So, you’ve got a new product? Or you think you do? How will you test whether customers will actually buy your thing? For the price you want them to pay? Before you invest in all the production, marketing, and sales tools, take some time to ensure that you’ve got it right.This half day workshop is designed to help companies understand and create a process for market validation of products into specific markets. The workshop includes exercises and a workbook so that you can leave with a tangible strategy that can be immediately implemented.
- Understand Market Validation
- Identify and define the assumptions that are inherent in your sales plan
- Identify and contact prospective customers
- Interview those prospects to (in)validate your assumptions